An old corporate mindset marketer told me the other day that I should say I discovered coaching many years ago, so my potential clients perceive me as more experienced.
I don’t agree with this as I believe:
✔ Being real you attract the right people. It is incredible how much I feel that each one of my clients is a good fit for me.
✔ It would be very difficult to share my journey if I have to follow up and build on something that is not true.
And I found the best example today as I discovered that according to the new book “What works in executive coaching” by Erik de Haan :
The effectiveness of the coach seems inversely related to the years of experience because they are less directive and therefore better at enabling the coachee’s own learning journey.
There you go! A quantitative piece of research shows that I don’t need a decade of coaching experience to deliver the best quality service. Plus I haven’t done anything else in a year; I am obsessed and loving this new profession.
The new marketing backs up your honesty so don’t be afraid of being authentic!
