My coaching model is action-based, and the pillars are action, courage and creativity, in an environment of collaboration and fun.


  • For the success of the joint effort, coach and client must understand they are co-creators. The coach provides the structure and support but the coachee will have to do the work during and after the session.


  • To be authentic. You can only change what you know. To know yourself, you need to be authentic. Be the real you.
  • To tell the truth. The collaboration is built on being real.
  • To take risks. Take the risk to fail and see failure as a way of learning. If we never made mistakes, there would be no learning.  Risk to be vulnerable. Risk to get out of your comfort zone and be strong. With action-based coaching we speak to the courageous part of yourself.


  • Before taking action you have to make a choice. Being aware of the choices you make, is empowering and gives you the control of your life. It is not about getting things done, it is the awareness of your actions or inactions that lead to change.
  • Intention to change. A person who comes to coaching usually has a topic, a goal, something to fix or clarify. To achieve any of that, even if the intention is to transform paradigms or patterns, something needs to change. There needs to be movement for that change to happen. Nothing happens if nothing moves.
  • Energy release. Even the most passive elements in coaching like reflection or awareness, release energy which goes in different ways, generating reactions.


  • New perspectives. Creativity brings new outlooks. We can see the same reality from new perspectives. Brainstorming allows us to see new options and explore new solutions.
  • Intuition. With creative technique we can build a shortcut to our emotions.
  • Paradox of Change (Carl Rogers). Before changing things, one must fully appreciate the current reality. The exploration and discovery of reality brings new elements.


  • A sense of humor is an essential life skill and a crucial quality for leaders. Humor can help us even in the most challenging situations; it has numerous positive effects on our health and well-being. The good news is that you can get better… with practice.