In times of change and uncertainty, the most effective leadership model is based on coaching. Coaching includes listening as a foundation. The wise leader recognizes that none of us is smarter than all of us. Listening cultivates collaboration.“People will support what they help to create" jack Stack, the Great Game of Business.Yes, powerful coaching is about ownership. However it is easy to fall into a misconception that coaching is just questioning or deep empathy or just listening. While you can't coach effectively without those things, there's more to the story.Here are 3 key findings on how to become a better coach and help your team to find a steady business direction in the times of crisis.

• Cultivate Collaboration: Take recommendations instead of making them. Listen to customers and find out where they are, right now. Sticking to yesterday’s playbook isn’t the way to win the game. Who is it that you haven’t heard from in a while, and what might they be able to share that could help you to move forward, right now?
• Stop Giving Advice - Give This Instead: the best coaches ask the best questions. Why? Because if your team doesn’t see it for themselves, they don’t own it.
• Simplify and Solve: the philosopher William Irwin said that the secret to great leadership was learning to use 10 minutes well. Spending 10 minutes looking at desired outcomes, and why they matter, can be a very intelligent decision.