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A story of reinvention

A story of reinvention

35 years ago, my mother and her partner founded one of the most important audiovisual production companies in Spain. Their proudest moment was in 1991 when they picked up the award for the “Entrepreneur of the Future”. ✨Then the ’92 crisis hit, and they went through difficult times.She had to go back to the corporate world but not for long. With the DNA of an entrepreneur, she launched different businesses on her own.Two years ago, she dropped everything to fully support her partner, now producing videos focused on sailing. They both moved to Cadiz for a new start when the pandemic hit. 😱They could not believe their bad luck but started live video sessions on Youtube, sharing their passion weekly. Their followers grew exponentially, and requests came flooding in, also for instructing groups on sailing trips and charters, a total dream for them.Now, they have expanded their business and are booked until September! She cannot believe how things have turned out for her at the age of 65. 👊Hers is a story of reinvention and the huge opportunity that is social media.If you meet this couple in Cadiz, ask for a ride. You won’t have more fun anywhere!To the most resilient and positive person I know: Happy Mother’s Day! 😍

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