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Who do you admire?

Who do you admire?

https://www.youtube.com/watch?v=o2mMx4kdrIMThis summer I asked my father who is the person he most admires. He said “Amancio Ortega”, the Spanish entrepreneur and founder of ZARA. Then I asked for key characteristics that define this person.He said:✔ 1. Self-made 2. Hard workI couldn´t help smiling, because if there is someone who has achieved success by his own efforts, that's my father. He started his own cleaning company in his thirties. When a cleaner didn't show up, he would go to that same building all suited up to negotiate other contracts.When I asked him if he saw himself reflected in those characteristics his answer was “well, flattery gets you nowhere”.Not so long ago I asked the same question to one of my clients. He needs to work on his personal brand to promote his business but feels very uncomfortable exposing his personality. He is a modest and unpretentious man who rejects nonsense.When I asked him who is the person he admires and is capable of selling, he gave me the name of a famous tennis player. This worldwide champion has a very strong personal brand and is loyal to the values that my client loves:✔ 1. Humility 2. Persistence 3. Self-beliefWe left it there.Only when my client discussed this exercise with his friends and family did he realize how much he is perceived as humble, persistent, and confident.My father and my client can´t take compliments. But they can both admit their strengths by looking at the external mirror of the people they most admire.Who do you admire?That name will help you recognize your identity. 💪You couldn't t see the characteristics that you love in others if they weren't in you already.Whenever you have difficulties seeing your value, try and ask yourself this question. ❤

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